Privacy Policy

1. Principles

toymark (“the App”) handles sensitive information such as children’s photos and growth records. We keep only what is needed, only where it belongs (on device), and we do not send photo or record contents to third parties.

2. Information we do not collect

The iOS app does not collect or transmit any of the following (app analytics is off by default; see section 7 for optional anonymous events, and section 8 for website analytics).

• Contact details such as name, email, or phone (except when you voluntarily email us)
• Children’s photos or record data
• Location
• Device identifiers or advertising IDs
• Behavioral logs or tracking that identify a device or person (even with analytics on, we only send anonymous aggregate events without device identifiers, as in section 7)
• Information via cookies or tracking technologies in the app

3. Information stored on device

The App stores the following only on your device to provide features. It is not sent over the internet by default.

• Child display names and birthdays (used for age-in-months labels)
• Photos you capture or pick, and cutout/outline results
• Toy information and records

4. Location and EXIF from photos

When you import a photo, location and other EXIF metadata are stripped from the saved image.

5. Camera and photo library access

The App may ask for camera and photo library permission to capture or select photos. Images are used only to create on-device records and are not sent externally. You can change permissions anytime in system Settings.

6. External transmission and third parties

The App does not embed third-party analytics SDKs, ads, or external trackers. Optional analytics in section 7 is our own anonymous aggregate for product improvement. We do not sell, provide, or share collected information with third parties.

7. Optional app analytics

The App can measure usage to improve the service. This is off by default. Only if you turn it on in Settings do we send the following anonymous events. If left off, nothing is sent.

• When (events): app open, record saved, cutout success/failure, sync enabled
• What: display language, app version, and OS type (e.g. iOS) only
• What we never send: device or advertising IDs, child name/birthday/age, photos, toy names, memos, or other content that could identify someone
• You can turn it off anytime; sending stops completely when off

8. Website analytics

This website (toymark.toys) uses Google Analytics (Google LLC) to understand and improve site usage. Analytics applies only to the website, not the iOS app (app analytics is separate and off by default; see section 7).

• We use cookies to collect page views, referrers, approximate region, and browser type.
• We do not collect name, email, phone, or other personally identifying data. IP addresses are anonymized.
• Collected data is sent to and processed by Google under Google’s privacy policy.
• You can disable cookies in your browser or use Google’s opt-out add-on to stop analytics.

9. Children’s privacy

The App is designed around children’s information. Keeping that information off external services is our top priority. Even with analytics on, we never send child names, birthdays, ages, photos, toy names, or memos.

10. Deleting data

On-device records can be deleted in the app or by uninstalling the app. No external copies remain from the default on-device path.

11. Changes to this policy

If we change this policy, we will post the update on this page with a new last-updated date.

12. Contact

Questions about this policy: email us at the address below.

support@toymark.app